K-Culture Digital Experience Brand

The first virtual space ‘ KWANGYA@The Sandbox ’ is opening

SM BRAND MARKETING is in charge of merchandising business and distribution using K-POP IPs, and operates online platforms, fan communities, and online/offline commerce businesses that incorporate digital technology.

In particular, through partnership/collaborations with Binance and The Sandbox, etc., we are building a Web 3.0 platform for future entertainment business, and are promoting projects such as P2C (Play to Create) planning and development, on/offline commerce and digital product development. SM BRAND MARKETING are leading the globalization of IP-based businesses by expanding our commerce business to North America and Southeast Asia.